> For the complete documentation index, see [llms.txt](https://handbook.spend.market/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://handbook.spend.market/welcome-to-spend-market/what-can-you-do-on-spend-market.md).

# What can you do on Spend Market?

**Trade real brand performance.** Starbucks vs. Dunkin'. Chipotle vs. Cava. Amazon vs. Walmart. Direct, head-to-head, settled on real sales figures.

**Get exposure to private companies.** Trader Joe's. Erewhon. Chick-fil-A. Brands with no ticker, that you can't touch in any other market. On Spend, they're priced.

**Trade adoption.** Who's actually winning the subscriber race, ChatGPT vs. Claude, one streaming service against the rest. Settled on how many people are really paying, not how many sign-ups got announced.

**Take a macro view.** Trade the theme, not just the brand. Be early to changing conditions: a GLP-1 wave bleeding into fast food and pharmacy, a fuel-price spike landing on the average gas-station ticket.

**Hedge your own behavior.** Spend heavily in a category? Get paid when it grows. Go long the subscriptions group, and if its spending climbs, your position gains offset what you're paying every month. Same logic for the daily coffee run or the grocery bill that keeps creeping up: price the habit you can't shake and let it pay you back. Of course, no guarantees.

**Short the category itself.** Including, if you like, a position on whether prediction markets outgrow sportsbook platforms. Trading prediction markets, on a prediction market. Meta is allowed.


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